The Biggest Mistake Most Perfume Brands Make in Digital Marketing (And How to Fix It)

Ever scrolled through an ad and thought, “That’s nice… but it doesn’t speak to me at all”?

Yeah, me too.

A lot of brands, especially in industries like fashion, beauty, or fragrance, fall into the trap of creating content that looks good—but feels empty.

They use high-res images, catchy music, and trending effects… but something’s missing. The soul. The story. The connection.

Let’s take a perfume store as an example.
Perfume isn’t just a product—it’s an emotion. People don’t wear perfume just to smell good. They wear it to feel:

  • Sexy on a night out

  • Confident in a business meeting

  • Soft and nostalgic when they catch a scent that reminds them of home

But too many ads forget that.
Instead of telling the story of the person wearing the perfume, they show random product shots, models walking in slow motion, or abstract visuals that don’t connect with the customer’s daily life.

So what should they do instead?

Think human first
What feeling does the product bring to someone’s life? That’s your angle.

Use storytelling
Maybe it’s a woman putting on perfume before a date she’s been nervous about all week. Or a man spraying his signature scent before closing a big deal. That’s what resonates.

Target emotion, not just attention
People might scroll past another bottle-on-a-table ad. But if they feel something? They pause. They click. They buy.

My honest recommendation?

If you're a brand—especially in lifestyle or beauty—don’t just hire someone to make pretty videos.
Get someone who thinks differently.
Someone who can take a product and ask, “Why does this matter to someone’s life?”

About you create something around this two Ideas Below?

Elegant Lady Walking Through a Garden – People turn their heads as she passes by, flowers blooming around her, soft light highlighting her sophistication.

Perfume Story Close-Up – A cinematic moment: applying perfume in front of a mirror, cut to people admiring her aura in a café or boutique.

Ready to elevate your brand?

I help brands craft digital marketing strategies that connect, convert, and stick. From storytelling-based ad creation to lead generation that works—I focus on what actually matters.

Let’s create something real.
Get in touch via WhatsApp or email me at Business@aniekanudofia.info