Background
Providing Global Workforce & strategic change solutions with EOR, Talent Acquisition, Visa, HR & Payroll Outsourcing solutions since 2005.
Objectives:
Manage & optimize regional social media platforms for recruitment & HR services.
Generate high-quality leads through targeted paid campaigns.
Increase engagement & brand visibility through data-driven content strategies.
Challenges:
Brand new and recently activated platforms with a lack of previous following, posting and engagement Establishing a strong social media presence from scratch.
Aligning brand messaging with global strategies while localizing for the Middle East.
Improving lead quality and conversion rates with limited ad budgets.
Solution:
Developed a structured content strategy to enhance TXM’s online identity.
Ran Meta & LinkedIn Ads, optimizing targeting for 3.8X ROAS & 35% improved lead quality.
Implemented CRM automation for lead nurturing, boosting engagement by 40%.
Conducted A/B testing on creatives, increasing CTR by 25%.
YouTube Rebranding Announcement for TXM
I produced a high-impact rebranding video to introduce TXM’s new logo and brand identity. The video strategically communicated the changes, reinforcing brand trust and engaging our audience. By leveraging compelling visuals and clear messaging, the announcement ensured a seamless transition for our followers.
Watch the transformation here
YouTube Campaign Video: Christmas Freelance Visa Offer
I created an engaging YouTube campaign video to promote a special Christmas offer: Get your Freelance Visa plus 2 years of FREE insurance. The video emphasized the value of starting 2024 stress-free, covered, and ready to achieve professional goals.
Watch the campaign video here
YouTube Campaign Video: Freelance Visa – Work Anywhere in the UAE
I created a compelling YouTube campaign video showcasing TXM’s Freelance Visa, highlighting its flexibility and benefits for professionals in Dubai and across the UAE. The video effectively communicated how freelancers can legally work from anywhere while enjoying the freedom of self-employment.
Watch the video here
Results
300+ high-quality leads in 60 days with 30% lower CPA.
45% increase in website traffic through optimized paid & organic strategies.
Enhanced TXM’s social media presence, driving audience growth & brand trust.
Improved EOR Services visibility, ranking on Google’s first page for key industry terms.
Lead Generation
300+ high-quality leads, 35% improvement in lead quality, 30% reduction in CPA.
LinkedIn Engagement
35% increase in CTR, 40% boost in engagement, higher conversion rates.
Social Media Growth
45% increase in website traffic, consistent follower growth.
Calls & Inquiries
Increased inbound calls & inquiries, improved response rate.